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Superads

Learn how Superads helps you analyze paid social creative performance with AI, compare ads across platforms and uncover insights that improve future campaigns.

Updated this week

Superads is Superside’s AI-powered creative insights platform for paid social campaigns. It helps you understand which ad creatives are performing best, why they’re working and how to share those insights with your stakeholders.

Instead of spending time digging through spreadsheets or complex dashboards, you can use Superads to quickly spot patterns, learn what drives performance and make smarter creative decisions for future campaigns. The platform is built around the idea that creative drives performance, and that AI can make those patterns much easier to understand.

How Superads helps

Superads gives you a clear, visual view of your ad performance across paid social channels. It connects with Meta, LinkedIn, TikTok and Google Ads, so you can compare creative performance across platforms in one place.

With Superads, you can:

  • View ad results in a simple, visual format.

  • Identify which creative elements are driving performance.

  • Understand what’s working across copy, formats and calls to action (CTAs).

  • Share insights more easily with your team and stakeholders.

Use AI to understand creative performance

AI is built into Superads to help you understand ad performance faster and spend less time on manual analysis. It helps you spot trends, identify what is working and turn campaign data into useful insights.

Here are some of the ways AI supports your work in Superads:

  • Benchmark ads with Superads Scores. Measure ad performance across different dimensions to compare results more effectively. These scores help you quickly understand where an ad performs well.

  • AI tagging. Superads automatically tags ads based on elements like visual format, hook, product and angle. This helps you see which creative elements are connected to performance without having to tag ads manually.

  • Ask AI. Explore live ad data across platforms and accounts using natural language. Instead of building reports manually, you can ask questions and get answers and recommendations based on your data.

  • AI-powered breakdowns and grouping. Superads can scan naming conventions, suggest breakdown groups and help you organize reporting more quickly. This makes it easier to structure your analysis without as much manual setup.

These AI capabilities help you turn creative performance data into actionable insights.

Who Superads is for

Superads is built for you if you’re involved in creating, managing or improving paid social campaigns. That includes:

  • Performance marketers who manage campaigns and track results.

  • Creative teams that use insights to decide what to create next.

  • Marketing leads who need a high-level view of campaign performance.

Superads can also help you uncover opportunities for future creative production projects.

How Superads makes your work easier

Superads brings your creative learnings into one place, so it’s easier for you to see what’s working, share insights and decide what to do next.

Key benefits include:

  • A central place for creative insights.

  • Less reliance on spreadsheets and dense business intelligence (BI) dashboards.

  • No setup or development work required.

  • A plug-and-play experience that’s easy to start using.

Upcoming features

Superads will soon include AI agents and inspiration features to help you save time and support creative research.

  • AI agents. AI agents will help automate recurring creative analysis. You’ll be able to set up recurring analyses and receive reports and insights in Slack or email.

  • Competitor research and inspiration. These features will help you track competitor ads, spot creative patterns and build an inspiration library in Superads.

Read more

If you have questions about Superads, visit the Superads Help Center or contact your Account Manager (AM) for more information.

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