Every report in Superads uses the same interface. Once you know the controls, you can build and customize any report in just a few clicks. This guide walks you through each part.
The report view at a glance
A report is built around a set of controls running across the top, with your data view below. The following table lists what each element does.
Element | What it does |
Account(s) selector | Choose which ad account(s) the report pulls data from. You can include multiple accounts in a single report (Pro). |
Date range selector | Set the time period for your data. Use a preset (Last 7 days, Last 30 days, etc.) or define a custom date range. |
Filters | Narrow the data shown in the report by campaign, ad set, objective or other dimensions. Filters apply before metrics and breakdowns are calculated. |
Group by selector(s) | Choose how to group your data: by ad, campaign, ad set, custom breakdown, AI tags and more. Add multiple groupings for nested analysis. |
Metrics bar | The metrics currently shown in the report. Add, remove or reorder them. Use the Sort by dropdown on the right to rank rows by any metric. |
Chart settings | Configure the chart view: choose a chart type, pick which metrics to plot and adjust display options. |
Chart / table toggle | Switch between Gallery (visual card view), Table and Chart, or combine views. |
Choose your data source and date range
Account selector
Select the account name in the top-left corner to switch or add ad accounts. On the Pro plan, you can select Multiple selection to add multiple ad accounts in a single report—handy for cross-account overviews or agency clients managing several accounts.
Date range
Select the date picker to choose your analysis window. Use a preset range (last 7 days, last 30 days, this month, etc.) or set a custom range. You can also turn on the comparison toggle to benchmark the selected period against a previous one. Superads matches by day of week, so you're always comparing like-for-like.
On the free plan, you get up to 30 days of data. On the Pro plan, you get up to 12 months. To see data beyond your plan's range, upgrade your plan.
Filter your data
Select Add filter to narrow down what's shown in the report. Filter by any dimension (campaign, ad type, placement, etc.) or by metric values. Filters apply to the entire report and stack, so you can combine several filters to get very specific cuts of your data.
Group and break down your data
The Group by selector controls how your ads are organized. It's the core of how you analyze data in Superads.
Channel breakdowns
Group by ad name, creative (matches the same asset across different ad names), campaign name, ad set name, ad type, landing page, copy, headline, CTA and more. These breakdowns pull directly from your ad platforms.
Custom breakdowns
Group by rules you define based on your own naming conventions — for example, grouping by content creator or campaign type embedded in your ad names. Custom breakdowns are available on all plans. You can also let the AI suggest groups based on patterns it detects in your naming conventions.
AI tagging (Professional plan)
Superads uses AI to scan the actual content of your ads (visuals, copy and video) and automatically tags them across dimensions like creative style, value proposition, emotion and more. No naming conventions needed. These are called AI Creative Breakdowns and are available on Pro plans.
Combine breakdowns
Select + Add breakdown to stack multiple groupings in a single report. For example, grouping by headline and copy together surfaces your best-performing creative combinations without needing separate reports.
Combine any breakdown types (standard, custom and AI) in the same report.
Add metrics and Superads Scores
Add and remove metrics
Select + Add metric to browse and add any metric available in your connected ad accounts, including standard metrics (spend, impressions, CTR, ROAS), custom conversions and more. Select the × on any metric chip to remove it. Drag chips to reorder them.
Superads Scores
Hook Score, Hold Score, Click Score, Engagement Score and Conversion Score are available as metrics in any report. Each one appears as a color-coded progress bar (green, yellow or red) alongside its numeric score, so you can spot winners and underperformers at a glance. Scores are available for Meta, TikTok and LinkedIn accounts. Hook and Hold scores apply to video ads only.
Custom metric formulas aren't currently supported, but Superads includes a wide library of standard and conversion metrics. Custom conversions from Meta are imported automatically.
Switch between chart and table view
Chart view: Choose from 5 supported chart styles. Select any element for further analysis. Chart view—especially Gallery Chart—works best for creative analysis, since you can see the actual ad alongside its performance. Select any thumbnail to preview the full creative (video plays inline).
Table view: A traditional data table with one row per group. Table view works best for scanning many items, exporting or comparing across a large number of metrics. You can show Gallery and Table at the same time using the layout toggle.
Sort your data: Use the Sort by dropdown (top right of the metrics bar) to sort the view by any metric, such as spend, clicks or a specific score.
Deep-dive into an ad, campaign or any group
Select any row in the table, any card in the gallery chart or any item across any chart type to open a focused view of that item. From there, you can see a detailed metric breakdown, change the date range for that item, add more metrics or modify the breakdown, all without leaving the report.
Open an ad preview
Select any ad thumbnail (available when you group by ad name or creative, or from the deep-dive view) to open a preview of the ad along with its performance details.
In Gallery view, selecting the thumbnail opens a full creative preview: video plays directly, and images display at full size. Performance metrics for that creative appear alongside it.
Share, publish, export and other actions
Publish and share a report (all plans)
Select Publish in the top right to generate a unique, shareable URL. Anyone with the link can view a live, interactive version of the report—no Superads account needed. They can change the date range, click into ads and watch creatives. The link always reflects the latest data.
Export a report and other actions
Open the ••• Actions menu in the top right to duplicate, rename or export the report. Exporting to PDF, CSV or Excel is available on Pro plans.
Ask Superads AI
Select Ask AI to open the Superads AI research agent. Ask questions about your ad account in plain English, and get back a structured report with findings, tables and charts—all grounded in your actual data.
Still need help? Chat with us using the icon in the bottom-right corner of your Superads account.