This article applies to accounts using Superspace with Brand Brain and AI agents. Access will roll out gradually. See more details at superside.com/brandbrain.
Brand Brain is a dynamic system that powers every Superside brief, review and creative interaction with brand memory and context.
Your Brand Brain holds everything that makes your brand recognizable: voice and messaging, visual rules, specs, past assets and campaigns, plus team preferences and feedback. That knowledge is applied from the start of every project, so work stays aligned from day one with less rework and fewer review rounds.
Unlike a static asset library, your Brand Brain keeps evolving. With every Superside project, it learns what works, captures nuance, and feeds those learnings back into future briefs and creative decisions, strengthening output while continuously improving the context behind it.
Our AI operates within strict security protocols to ensure your brand’s knowledge is protected, private and never repurposed. For more details, see Superside Trust Center.
How we keep your Brand Brain current
We turn guidelines, briefs, feedback and other inputs into structured brand memories inside Brand Brain.
We apply those memories to every project so the work reflects your brand preferences from the start.
We add new memories after each project based on learnings, feedback and performance.
Our team continuously reviews and maintains these memories to keep them accurate, useful and up to date.
Next steps
See the following articles to learn how to put Brand Brain to work: