Superads connects to your ad accounts and helps you understand your ad performance across channels.
The building blocks
Reports, Boards, Scores, Superads AI and Workflows all work on your own ad data. Inspiration is for researching other brands, so it's the only one that doesn't need a connected account.
Concept | What it is | Needs a connected ad account? |
Report | A view of your ad data, grouped and filtered however you want | Yes |
Board | A collection of reports, used to organize by client, brand or use case | Yes |
Superads AI | Your performance marketing assistant. Ask questions about your ad data in plain language and get reasoned answers. | Yes |
Workflows | Scheduled Superads AI output, delivered automatically to Slack or email | Yes |
Inspiration | Browse any brand's Meta ads, current and historical, and save them to collections | No |
Two ways to start
Option A: see your own performance
Connect an ad account. Link your Meta or Google ad account. Data starts appearing within 30 minutes. For step-by-step instructions, see Connect your Meta ad account to Superads or Connect your Google Ads account to Superads.
View, edit or create your first report. You get a few reports by default as part of your Starter Board. Creating a new one is simple too: a short modal guides you to the right format. Not sure which to pick? Choose "Discover top performers," the default. For the full walkthrough, see Create a report in Superads.
Read your Scores. Every ad gets a Score from 0 to 100 across up to five dimensions. Green means good; red means it's time to pause or rework. See Superads scores for what each dimension measures.
Option B: research a competitor first, no setup required
Skip straight to Inspiration. Search for any brand, see every ad they're running on Meta, and save the ones worth studying to a collection. No ad account, no waiting on data sync.
What to explore once you're in
Superads AI: ask questions about your data instead of building a report manually.
Workflows: get your weekly creative summary delivered to Slack or email without logging in.
AI tagging: see your ads categorized across dimensions like asset type, value prop or emotion.
Sharing: send a report or board link to a client or teammate.
Custom breakdowns: group your ads by any attribute in your naming convention.
Still need help? Chat with us using the icon in the bottom-right corner of your Superads account.